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A domain hack is a that suggests a word, phrase, or name when two or more adjacent levels of that domain. For example, and , using the domains .bot and .le, suggest the words robot and example respectively. In this context, the word hack denotes a clever trick (as in programming), not an exploit or break-in (as in ).

Domain hacks offer the ability to produce short domain names. This makes them potentially valuable as redirectors, , base domains from which to delegate and services.


History
On November 23, 1992, was registered. In the 1990s, several ending in were active. The concept of spelling out a phrase with the parts of a to form a domain hack became well established. On Friday, May 3, 2002, was registered to create . Delicious would later gain control of the domain, which had been since April 24, 2002, the day the .us ccTLD (country code top-level domain) was opened to second-level registrations.

is a lookup service, indicating the registered ownership information of a domain. It was established June 12, 2002, and registered to an address in Reykjavík, .


Examples
On January 14, 2004, the Christmas Island Internet Administration revoked .cx domain registration for goatse.cx, a domain which used "se.cx" to form the word "sex". The domain was originally registered in 1999. Similar names had been used for parody sites such as oralse.cx or analse.cx; in some cases, .cz () or .kz () are substituted for .cx.

The term domain hack was coined by on November 3, 2004, to mean "an unconventional domain name that uses parts other than the SLD (second level domain) or third level domain to create the title of the domain name."

Yahoo! acquired on June 14, 2005, and on December 9, 2005.

On September 11, 2007, for .me were delegated by IANA to the Government of , with a two-year transition period for existing .yu names to be transferred to .me. One of the first steps taken in deploying .me online was to create .its.me as a domain space for personal sites. Many potential domain hacks, such as love.me and buy.me, were held back by the registry as premium names for later auction.

On December 15, 2009, launched its own under the domain using the ccTLD of . subsequently launched using the ccTLD of . In 2015 Google used the domain hack abc.xyz for their newly launched Alphabet Inc.

Working with Bit.ly, The New York Times launched an URL shortener in late 2009 under the domain using the ccTLD of . The need to serve shorter URLs for was cited as a reason for the shortener.

In March 2010, National Public Radio launched its own URL shortener under the domain using the ccTLD of . The n.pr domain is currently used to link to an NPR story page by its ID and is one of the shortest possible domain hacks.

In late 2010, Apple launched a URL shortener at the domain , using the ccTLD of , in a similar move to Google's goo.gl. Unlike goo.gl, which was public and could be used for any web address, itun.es is used only for URL shortening.

Spotify also uses the , using the ccTLD of , to link to artist, partners, playlists, albums and songs. Flickr uses for their URL shortening, using the ccTLD of . redirects to 's official website. In 2006, Red Bull GmbH registered the domain to use for shortened URLs.


International examples
In most cases, registration of these short domain names relies on the use of country code top-level domains (ccTLDs), each of which has a unique two-letter identifier.

For example, makes use of the ccTLD .gs (South Georgia and the South Sandwich Islands) to spell "blogs", makes use of the ccTLD .st (São Tomé and Príncipe) to spell "fast", uses the ccTLD .ne () to spell "everyone", makes use of the ccTLD .am () to spell the name of photo-sharing service "Instagram", uses ccTLD .us () and sharing it for subdomains with free hosting, makes use of the ccTLD .ws () to spell the name of Italian newspaper "Citynews", uses ccTLD .ly () to spell "telly" (a popular British colloquial term for television), and some of that end their name with '-booru' may use the ccTLD .ru () to spell their own name.

Many people use domain hacks for their name to serve their personal website. Some prominent examples include: (), (), () and (). The Black Eyed Peas member will.i.am notably used his own stage name as the domain name itself, registering the domain and using the subdomain to form the complete domain name.

Domain hacking is not limited to single words. For example, uses the ccTLD for to write out "help me learn it". While there is technically no restriction, these domain hacks tend to limit themselves to using only ccTLDs that are words in-and-of-itself, such as the aforementioned Italy as well as () and ().

The , and make use of the SLDs , and from the ccTLDs .us (), .to () and .it () to spell "delicious", "crypto" and "exploit" respectively.

In some cases, an entire ccTLD has been re-purposed in its international marketing, such as .ai (), .am (), .fm (Federated States of Micronesia), .cd (Democratic Republic of the Congo), .dj (), and .tv () for sites delivering various forms of audiovisual content.

Some -related websites, such as have used the .cat domain, which is meant for the .

's ccTLD (.ly) has been used for English words that end with suffix "ly", such as sil.ly or former musical.ly. Popular URL shortening services bit.ly, brief.ly, name.ly and ow.ly use this hack. In 2010, the Libyan registry suspended vb.ly, an adult oriented .ly link shortener.

After a legal fight to allow so, the ccTLD (.md) has been used by doctors and medical companies due to its resemblance to the abbreviation MD, used by those holding a Doctor of Medicine degree. It has also been used by websites relating to the markup language (such as Obsidian, ) which uses .md as its file extension.


Other languages
In , , and , the domain .ag for Antigua and Barbuda is used by in the legal form of Aktiengesellschaft (commonly abbreviated as AG).

The domain .as is popular in countries where AS or A/S (/) is the legal suffix for stock-based , such as in and , where such companies frequently employ it.

Some organisations situated in use TLDs to specifically refer to their canton, such as the TLD .be for the Canton of Bern.

In a similar way, some organizations in the German state of Schleswig-Holstein use the .sh TLD from .

In , "biz" means "we", and can be used for emphasis at the end of "we are" sentences.

in many written in internationalized variant end with -ch (i.e., -ich, -vich, -vych, -ovich). Therefore, the .ch is an option. Another use case of .ch is for words that end in ch (e.g., ("search"); ("tech"); ).

Since the introduction of .eu domains ( eu meaning "I" in Romanian, Galician and Portuguese), these domains have become popular in Romania, with people registering their names with the .eu extension. Before the .eus domain was introduced, .eu was also widely used by websites from the Basque Country, as it resembled the word (meaning Basque Country).

In , and Portuguese, or mean "there". As the .la domain () is available for second-level registration worldwide, this can be an easy way to get a short, catchy name such as "go there".

In Italy some TLDs are identical to Italian Provinces' identifier, such as .to () or .tv () and are thus extensively used for web domains in the area. The domain .ca is also trivial to use as or ("here") respectively in Portuguese and Neapolitan, or ça ("that") in ; however, unlike some countries, Canada's .ca registrar requires local Canadian presence to use this domain.

Hungarian domains sometimes use the top level domain .ma ( ma meaning "today" in Hungarian).

A fad amongst French speakers was to register their domains in the TLD .nu, which in and Portuguese means "nude" or "naked"; however, , Niue authorities have revoked many of these domain names. The handful that remain are joke domains without actual nudity. French speakers often use the TLD .je, since "je" means "I" in French. In addition, .je is used in the Netherlands, where it can mean both "you" or "your". The addition of -je to most nouns also produces a diminutive form (e.g., , or the defunct iPhone app ( feestje meaning "party").

Likewise, Dutch, Swedish, and Danish speakers sometimes use .nu, because it means "now" in these languages. The TLD is still used by many Swedish sites, as prior to 2003 it was impossible for individuals (and difficult for organizations) to register arbitrary domains under the .se TLD.

English words that end with -rs (e.g., cars, fixers, powers) provide means for another popular domain hack which utilizes the .rs ccTLD.

In , net (as нет, or nyet when transliterated character for character) means "no" or "there isn't," so there are many domains in the format (e.g., meaning "there no editor/ redaktora").

Additionally in , there are many words ending with -ga (Cyrillic: -га), including some that are highly popular (i.e., книга/kniga, meaning "book"; дорога/doroga, meaning "road"). 's .ga domain is free for registration, which has led to wide adoption of such domain hacks.

In , and , to means "it", so there are many domains using 's .to in the format (e.g., , meaning "I will do it" in ; , meaning "We will move it" in ). Notably, Czech file sharing service was founded in 2007, and its name ulož to means "save it".

In as well, se and si are particles marking , and therefore 's .se and 's .si have been used for domain hacks (e.g., , meaning "have a ride"; , meaning "to play"), though the .si registry now restricts registration of domains by non-Slovenian entities.

In Slovenian, si is a form of the reciprocal personal pronoun and a second person form of the verb to be. As .si is a Slovenian , domain hacks are abundant. Additionally, the domain is attractive to speakers of Romance languages, because it is a conjunction, pronoun or an affirmative interjection in many. limits the use of the domain to residents and entities of Slovenia.

In and Portuguese, -ar is the ending of the infinitive of many verbs, so hacks with 's TLD .ar are common (e.g., , meaning "to educate"). Similarly, another such verb suffix is -ir, TLD of (see .ir).

One of the earliest commercial ISPs in used the ccTLD .fi as , a reference to .

In , im means "I am", so it's possible to make meaningful domains for personal purposes with the Isle of Man TLD .im (e.g., , meaning "I am Rêbaz").

Some registries allow in domains, permitting the creation of . Many browsers display these domains as for security reasons.

With the rise of new TLDs, some companies have registered entire in order to create a hack for their name. Most prominent is .gle, created for to be used as .


See also
  • Country code top-level domain
  • Generic top-level domain
  • Domain Name Hack Club (a listing of people with personal domain hacks)

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